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{ 5 comments… read them below or add one }
A 404 simply creates an SEO vacuum.
Set up a keyword-rich "coming soon" page and provide a form so visitors can leave their email addresses. When the site rolls out, shoot them all an email to let them know. Even better, give them some premium access, a sneak peek or some other promotional offer. No reason you can’t start generating interest now.
It is best to write a "coming soon" page. However, the search engines will only start looking at your site when it has lots of quality content. Before that they will only delete it.
Hope this helps
Yes my frnd it effect your SEO process
You want to have a customized "Coming Soon" page. Introduce your business with a couple of paragraphs to tell potential visitors what to expect. Be sure to change the title tags too as search engines tend to weight this as one of the most important (if not THE most important) pieces of SEO.
You’ll also want to start building links to your site so the search engines can find it more easily. For a new website you’ll find it takes 3-6 months (in most cases) for it to start showing up in all of the major search engines so you might as well start now and give the spiders something to look at.
Good luck!
Hunter
The question really needs to indicate how long you are going to be waiting before launching a real site.
Some of the suggestions here are amazing to me but remind me how difficult SEO is still for some people.
A search engine sends spiders based on inclusion requests and based on links from a site pointing to your site.
If you have a 404 page on your site then the bot will try again later. No matter what it is way to easy to put a single coming soon page on your domain not to do it.
Forget SEO a second. Why would you want to ever have a 404. Create a quick coming soon page and put it up if only for the visitors who might visit your site.
For SEO you are not going to hurt your SEO only having a single coming soon page. In fact you should make it a few pages. Have a coming soon page with a footer that includes an organization page, a contact us section, and an about us page.
Make sure you follow the basic SEO factors and have a good TITLE and H1 tags. Include your meta and put a good paragraph or two on the page that uses some keywords and sets up the product or service you will be bringing when the site is launched.
Short answer.. 404 is never good so build a coming soon.