In the world of SEO professionals, there is not always consensus on what and which site factors detract or contribute from rankings on Google because the factors vary throughout the industry. There are a number of issues for this indeed: the use of title tags, the markup and content quality, the site organization or the Google Analytics data factors regarding the site rankings. Not all of these are sure and so there is a lot of debate involving the problem of how to improve Google ranking.
On the other hand, there are some improve Google ranking factors that the professionals agree to affect the site positioning on Google. Some recommended steps to improve Google ranking are presented below.
You have to use keywords in HTML title tags. This might be the most significant factor for a site, no matter the competition market. The title tag must definitely to be consistent with the actual content from the page in order to obtain the best results. Be well thought-out about that, because the more keywords in the title, the less efficient this factor will be.
According to the SEO experts the anchor text of high quality is one of the essentials components in order to improve Google ranking. This is a positive ranking factor, for visitors and spiders clicking on them as well. There’s no need to say that the text needs to be relevant for best results.
The link popularity is based on the number of the present inbound links. The link authority is not that relevant, but is still a factor that depends on the competitive scenery in order to improve Google ranking. It is based on global count of links gathered from all websites.
The age of a website is also important to improve Google ranking to a lot of experts in SEO. If a website is hanging there for more years, there is certainly something good about it.