Recent Google Algo Update: Link Building Stays Strong

There is almost a month since Google made some changes in its ranking algorithm, which became known as Vince Update. And even if there was an official statement from Google that is not an update, but some small changes the name remained in use.

What exactly is this update and how to modify their activities to adapt to optimize the way Google ranks web pages? SEO When the update has been announced has started to try things to see what changes were made to the algorithms and how it affects the influence of certain factors rank higher in the ranking of a site in the SERPS.

There were a couple of theories that promote the SEO community: traffic, statistics and theory of the mark. The first is that the volume of traffic for a keyword in other words, how many times a phrase that is applied has an impact on search rankings. For example, if a company name gets an increase in statistical research for the company to achieve a better range of other terms as well. The theory reduces to Google brand preference given to large companies and popular brands on another site and push up the rankings.

If you start optimizing your site in a new fashion?

Now, do not worry, this does not mean that you must develop your business in a giant corporation or forget a part of Google's rankings altogether. We'll look at why the big brands have started to rank much better right after the update of Vince. But first suggested that Google had to say about the update.

The official statement was that what is known as Vince (or sometimes called ") marks the" update is not really an update, but some small changes to the influence of something that only a small fraction of these consultations. First of all this change obviously affects queries that contain brand names on them. Personally, I see nothing wrong with a company is first on his own brand. On the other hand, I think the company's website has more relevance for users searching for your brand then a "Look" section. But the keywords are generic for a cup of tea, why the big brands reach a better place for them too?

We once again get back to basics. What are the main factors that determine the ranking of search engine reputation of a website, relevance, authority, link popularity, PageRank and confidence to name a few.

Large companies and popular brands remain popular online how they are offline, with lots of advertising on the Internet, as they always talk offline. Which attract many "natural" links with relevant anchor text and thus achieve the highest post in your key words. Consider a blog about cars: Which sites are most likely to link to your blog? This is BMW, Ford, Toyota, Volkswagen – Marks IE. They are major producers of automobiles. Basically, the cars and the industry as a whole while. No wonder they reach the highest office in the automobile related keywords.

Therefore, there is no conspiracy going on. The classification remains essentially the same thing with the same techniques of SEO, building links is always most important. Brands to achieve a better range, simply because the natural magnet links. So keep doing what we do for the SEO of your site (and I hope you are building quality and relevant links). Spin off from your campaign to strengthen links, think outside the box, they become more creative, automate tedious tasks link building tools and SEO software and will receive their just rank in Google.