Nowadays, social bookmarking plays a vital role in online marketing as well as in driving relevant traffic to your website. As business owners and online marketers, you can probably enumerate some of the famous social bookmarking sites, but do you really know how they work?
Social bookmarking is an online system provided for online users who wish to save, manage and share links of their selected web pages with the use of metadata or tags. It is a means of storing bookmarks of your favorite sites to another website, tagging them with appropriate keywords based on their content, and sharing them with other people who may also find them interesting. This process is also known as Folksonomy.
Bookmarks are usually displayed to the public, but users can also set their viewing options so the links can be saved privately or shared only with selected groups. The authorized people can generally view the bookmarks by category or tags in sequential order.
Unlike search engines that present the hierarchy of resources based on the number of external links pointing to them, social bookmarking uses a bottom up method where resources are ranked based on how many times they have been bookmarked by users. Furthermore, tags on these sites may be considered as unbiased since they were added by public users while search engines make use of algorithms to interpret the content of a resource.
For beginners, you may think of this strategy as a disorganized SEO technique, because the keywords have no standards and the tags are not structured. But once you get the hang of it, you will soon realize that it is a powerful marketing strategy for driving traffic to your web site.
This new technology improves the users’ web browsing experience, in some ways transforming it into more of an online social gathering, for want of a better phrase. By allowing users to send bookmarks and share information with friends, these sites have developed into social search engines, but with the added bonus that you do not need to scan through the mountainous results of a search engine just to uncover what you have been looking for. By merely going to a social bookmarking site and selecting the tag that corresponds to your content, you can immediately find your desired results.
With huge exponential growth and the increasing popularity of blogging, social bookmarking has turned out to be an excellent tool for online marketing. Aside from the easy recovery of information, people are also attracted by social bookmarking’s user-based set up that acts as an online community which in turn unifies people with related interests and ideals. Millions of people are now joining these communities, hence, social bookmarking can be your ticket to successful online marketing campaigns.
If you are running a website and do not fully utilize this valuable, free search engine optimization technique, you are missing the big picture. By joining the popular sites, you can attract large numbers of visitors to your website as well as attain a number of relevant back links to improve your search engine placement or ranking.
Do not throw away this great opportunity by losing your potential customers, take action now, set up your website and join the top 10 PR rated social bookmarking and tagging sites out there. Then write an interesting article or add some valuable content, and sit back and watch it spread like a virus on the Internet, bringing many more site visitors to join your lists and buy your products.