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Google has become synonymous with Internet searches. So
so that "googling" how to search for information online.
When trying to improve
visibility of their sites, it is not surprising that the measure
their success by their ranking on Google.
This perception is not reasonable. Google remains the most
Search Engine People, used for about 46 percent of all searches
[1], against a peak of 80 percent [2].
However, by concentrating all its efforts on Google means ignore
much of its audience. Yahoo is used by 22
percent of all searches, MSN for the 13 [3], and both companies are
Standing for the search domain
market. These three drivers are still relevant when building a website
marketing campaign.
Remember the major directories like Yahoo Directory
and Open Directory (DMOZ). Be sure to hand submit to the
separate directories. You may recall that some months ago was
Yahoo! was just a directory! Meanwhile, Google
was associated with DMOZ compete with Yahoo. But unlike Yahoo,
$ 299 annual fee for the presentation of the DMOZ directory will list
submit your site for free to research almost all other major
engines. No wonder that DMOZ is called the "mother of all research
engines.
Using pay per click, which is offered by the three
main engines, has become a search engine popular
marketing. Overture system (now called Yahoo Search!
Marketing of products) that is used by both MSN and Yahoo is
at least as useful as Google AdWords. If you announce
on the Web now, it's probably time to start sorting your
resources to include at least the first 4 engines.
Demography is another important consideration in
Your Internet marketing plan. A study by Hitwise that
Google is the preferred search tool for boys, while MSN Search
appealed to women. Yahoo! was the most popular engine for
18-34 years, researchers of age. MSN Search captured the crowd of more than 55
[4].
Remember, "follow the money to predict competition and user
trends. In 2004, U.S. $ 4 billion U.S. dollars have been spent in research
commercialization of 80% was spent on pay per click (PPC)
[5]. It is therefore not surprising that both MSN and Ask Jeeves are
with their own pay-per-advertising for a product similar to the
Yahoo and Google Adwords.
Where should you, the owner of the website, your online investment
marketing resources to maximize the return? Consumer
2004 Google generously drawn by the benefits of advertising on
Adwords. Yahoo! has some of the pot too! Why? Because of the Web
advertising is relatively easy and seems a safe bet to Rapid
visibility. But how many website owners to really understand
place online marketplace and most importantly how to make their
return on investment for the long term? On the one hand,
Google (Adwords) advertising is clear – and why
no? . . . just pay $. 01 more than the top bidder and voila
– You are in a position of superiority, visitors come from, and you
earn lots of money.
Think again. Slightly different from the test conducted in 2004 —
this time to determine where most visitors to the web
searched first. The study revealed that 80% of hunters
observed is the "organic" or not the first ad [6].
A website that ranks high on organic search or regular
lists is the result of diligent market research. This
includes a well designed and the Web site architecture, search engines
Optimization (SEO) campaign and regular permalink
analysis of visitor behavior and its operations
website. SEO can cost a bit more advance, but can save a
set advertising rates. A senior posts in the ordinary
can provide brand visibility in the long term after
advertising budgets dry up.
The limitation of their marketing efforts to a search engine or a
marketing method search engine (eg, online advertising) is
like spoon feeding your drive profits to their competitors.
Very similar to brick and motor world, web marketing
the campaign should be diversified, with an eye toward capturing
niche market to its competitors in May have overlooked.
Sources:
http://reviews. cnet. com/4520-10572_7-6219242. html
http://informationweek. com/story/showArticle. jhtml?articleID=1664
01654#_
http://www. getinposition. com
http://www. kahl. net
Notes:
1 http://searchenginewatch. reports com / article. php/2156451
2 http://news. com. com/2100-1024_3-5141328. html
3 http://searchenginewatch. reports com / article. php/2156451
4
http://publications. MediaPost. com / index. cfm? fuseaction = section. s
howArticleHomePage & art_aid = 33,281
5
http://www. albusiness. com/blog/SearchEngineSmarts/3968/002509. htm
l
6
http://www. albusiness. com/blog/SearchEngineSmarts/3968/002509. htm
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